Please welcome Gene’O, the man behind the “Sourcererblog” one of the first and very original multi-contributor blog I came across. Gene’O has kindly accepted to be my “Featured blogger” this week as well as submitting to the usual Chouett interrogation and you can read it below:
LaChouett: How did you come up with the “Sourcererblog” concept and was “Just Gene’O” blog created before or after?
The Sourcerer: The two blogs went live on the same day.
During the summer of 2013, some friends and I discussed a blog that could eventually grow into a site with a dozen or more people posting. I decided a blog of that sort needed to post every day during the first year to attract a stable following, to build enough credibility to recruit contributors, and to generate a deep archive. We settled on pop culture from a geeky angle for content because that’s what we like to talk about when we get together. When we looked at all the things we read and share on the Internet, the pop culture geekery was the thing we all had in common.
So it started out as a way of crowdsourcing content so we could publish often enough to get noticed and establish a reputation. My sister, Diana, also wanted a personal blog and she wanted to build a real audience for it. She and I set up three: Sourcerer, Part Time Monster, and Just Gene’O at the same time, and hers went live the week before mine.
The name itself is a bit of a joke, because I’m the planner and I developed the original social media plan for the three blogs. I’m the evil genius, as it were, and I wanted the branding to have a fantasy feel. During the first few months, whenever we had some small success, one of us would say “It’s called Sourcerer for a reason” and we’d have a laugh.
LaChouett: Pop Culture, Photos, Playlist. Which is your favourite and why?
The Sourcerer: Pop Culture (click here for more). That’s where all our contributors intersect. It’s the heart of the site. It’s what brings us consistent visitors and drives the growth. I’m proud of the diversity and the quality of the Pop Culture collection. The photos and the playlist are important to the overall feel of the blog, though. They have regular followers and I enjoy putting them together as much as I do the written posts.
LaChouett: What would you like for the Sourcererblog to achieve a year from now?
The Sourcerer: A year from now I want to have a well-developed editorial process and enough contributors loading and scheduling their own posts that it can publish every day whether I am online or not. I’d like everything except tv reviews and posts about current topics to be scheduled a couple of weeks in advance. Waking up in the morning with no post scheduled is the worst. I’m always thinking weeks ahead. This is why we publish so many series and photo features — it’s easy to load and schedule several weeks’ worth at a time. Eventually, I’d like to be able to take a two-week vacation from the Internet and have everything scheduled before I go, so all I have to do is check in once a day and make sure the posts publish.
LaChouett: One word to sum you up?
The Sourcerer: Strategic.
LaChouett: With so many contributors present, are we likely to see a “Sourcererblog collection” in booksellers anytime soon?
The Sourcerer: I’d say not anytime soon. I haven’t considered it and we’ve not discussed it. But a few of our contributors are e-publishers. A group of friends and I recently released a collection of feminist posts as an e-text, and some of the early pieces in that collection were published at Sourcerer before I decided to make that blog a political no-go zone. So you just never know what we might come up with.
Gene’O, thank you so much for giving us a little insight in the world of The Sourcerer.
“The Sourcererblog” will feature on Chouett to the end of the week, feel free to visit!!”
I would like to add a special mention for Gene’O’s personal blog “Just Gene’O” as well as his favourite sidekick Diana who runs “Part Time Monster” blog and is also a major contributor on The Sourcerer Blog.